What are the characteristics of a great manufacturing website? How do I pick a company to build my manufacturing website? We often get these questions, along with the major question of: What makes your offerings better than another website design company’s? Below you are going to see a number of the websites we have built for manufacturers this year and recently. There are several items that are important to point out that makes these exceptional manufacturing website designs.

The Best Manufacturing Website Design Fundamentals

  1. Visuals are important. Your first impression of the website should be “wow, this company must have it all together.
  2. User experience. Every design should offer a clear picture of what service the manufacturer provides.
  3. Calls to action. In order to receive leads from a website, the user needs to be able to find your contact form!
  4. SEO (Search engine optimization). In order to receive visitors from the web, the website must contain the keywords you want to be found for in the right context.
  5. Build credibility. Use all of the tools at your disposal to build credibility, including testimonial, certifications, and case studies.

You came here to see what the best manufacturing website designs of 2019 look like so let’s get started!

1. The Electric Materials Company – Component Manufacturer Website Design

electric materials

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As with all our website designs, this project began with an in depth look at the company’s core competencies. The original website design offered no clear perspective on the large breadth of this company’s capabilities, so our talks with EM began with the question “what are the main categories of services you offer, and how can we clearly display them to the site’s visitor. Before engaging weCreate, EM rarely received a web lead. After launching the website and engaging weCreate for SEO services, EM now receives multiple leads daily.

  • Displays comprehensive value proposition statement above the fold
  • Displays clear service offerings above the fold
  • Pages have well optimized content
  • Site builds credibility by highlighting niche capabilities
  • Site is highly branded and shows EM’s unique personality

Need a great site like this?

let’s talk

2. Progress for Industry – Plating Manufacturer Website Design

electric materials

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Progress for industry is an example of a niche market manufacturer. These types of projects contain a massive amount of potential for lead generation because of limited competition in search results. PFI provides specialty plating for plastic injection molds. As with The Electric Materials Company, PFI was not receiving web leads prior to engaging weCreate. After launching the site and beginning an SEO campaign, PFI now generates multiple leads daily, and is generating a massive return on their investment!

  • Displays comprehensive value proposition statement above the fold
  • Displays clear service offering and call to action above the fold
  • Pages have well optimized content
  • Site builds credibility by highlighting niche capabilities
  • Site is highly branded and shows PFI’s unique personality

Need a great site like this?

let’s talk

3. Van Air Systems – Dessicant and Gas & Air Dryer Manufacturer Website

electric materials

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Van Air Systems manufactures a diverse line of gas and air dryers, as well as a number of specialty dessicants for air and gas dehydration. Because of the broad service offerings, the main challenge we were attempting to overcome, was consolidation of those offerings into recognizable categories, and then allowing the user a clear pathway to their desired product. Throughout the website, our design choices allow redundancy in navigation to ensure the user has access to any and all information they desire.

  • Displays comprehensive value proposition statement above the fold
  • Displays clear service offering and calls to action above the fold
  • Pages have well optimized content
  • Site builds credibility by highlighting niche capabilities, testimonials and certifications
  • Site is highly branded and shows Van Air System’s unique personality

Need a great site like this?

let’s talk

View More Top Manufacturing Website Designs

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Nate

Nate helped found weCreate with fellow Co-Owners Brian and Zach. He spent four years serving honorably in the United States Marine Corps, where he gained valuable leadership skills as an infantry advisor to the Iraqi Army and as a Non Commissioned Officer leading other marines. After his service in the Marine Corps, Nate participated extensively in international stock and currency trading. He went on to earn his Master’s Degree in International Business and Marketing, and became heavily involved in helping build international internet startups.