Email marketing creates a direct line from your company to important decision-makers who’ve opted in to receiving your carefully curated cold or warm email campaigns. This flexible, creative, and consistent marketing strategy provides immersive data on open rates, responses, A/B testing, and creates a powerful voice for your business.
Book A Free ConsultationEmail marketing can be one of the most effective methods of introducing a market to a new product or service. The reason? We can procure lists of email addresses and contacts who exactly fit your target audience. For example, let’s say you are interested in reaching product managers for companies that range between $20M and $100M. We can obtain a list of hundreds of thousands of contacts that fit that profile. We can then build email marketing infrastructure that involves creating dozens or more of email accounts, and sending your messaging directly to those contacts, all while ensuring those emails do not land in their junk folder. Many of these contacts would never research or know about your product or service if we did not reach them in this way, and no other type of marketing would guarantee they see you.
Warm email marketing involves creating the messaging and sending to your existing customers and individuals who have reached out to you in the past. This could include tradeshow contact lists, CRM lists, and more. If you are not already regularly reminding these contacts of your services, or updating them on new technology and capabilities, then you are likely leaving business on the table. Our team helps you create the list segmentation, messaging, and infrastructure to leverage your existing contact lists.
The process of reaching the inbox is highly technical and work-intensive, but that alone does not guarantee a result from email marketing. The second component next to deliverability is arguably more difficult: Getting the receiver to open, read, and take action. This part is the job of an expert who has tested everything from the subject line to the tone of the message. We can help you understand exactly who we are sending these messages to, what they will likely find interesting, and what the next steps in your engagement process will be. We then test, test, test, until iteration turns into results and leads.
