Digital marketing for manufacturers is just another way to say lead generation for manufacturers. These leads can be for new jobs or new employees. We’re champions at both. We don’t expect you to come up with the strategies nor do you even have to make specific requests. If you’re interested in generating more leads, then we will put together the solution that fits the volume of new inquiries you’re looking to achieve. With over 12 years of industry specific experience, we know whose out there looking for you, and we know how to present you through written and visual.
SEO is a pillar of most of our marketing campaigns because this process has the most long term ROI. Search engine optimization is the process of achieving higher organic or “natural” ranking for keywords that your ideal customer are searching for. You’ll notice when you Google a search term like “High Volume Injection Molding Services” that there are usually some listings near the top that say “ad” next to them. These are a result of PPC, which we’ll cover in a minute in more detail. Immediately below those ads you’ll sometimes see maps listings known as “business listings”, and then the organically ranked listings. SEO targets the maps, and the organic listings. When you are listed organically, you do not have to pay for clicks, and you can continually rank for new keywords and grow your traffic. If you stop actively “doing” SEO, your ranked keywords stay right where you left them, meaning you’ll benefit from the initial effort for years to come (but not forever). On the other hand, when you pay for clicks, you set a budget, and when your budget runs out, so do your results.
PPC or “Pay-Per-Click” Advertising is a core strategy for manufacturers looking to drive targeted leads quickly. PPC refers to paying for your website to appear at the top of search results on platforms like Google or Bing for specific keywords you bid on. Depending on the competition for those keywords, costs can range from as little as $1 per click to over $100 per click in highly competitive industries, though most manufacturing keywords typically fall in the $1–$10 range, making PPC a cost-effective way to generate qualified leads. With even a modest budget, it’s possible to drive a steady stream of inquiries that can turn into substantial business. PPC isn’t limited to just search ads—there are a variety of formats and techniques available, including display ads, remarketing, shopping campaigns, and more. Our team leverages all of these options to maximize reach and ROI, customizing each campaign to your specific goals and budget. We handle everything from keyword research and ad copywriting to bid management and ongoing optimization, ensuring your ads appear in front of the right audience at the right time. You’ll receive detailed monthly reporting and a strategy call to review performance and refine your campaigns. One of the key advantages of PPC is its flexibility and scalability. You can start with a small budget and scale up as you see results, or pause campaigns at any time. Unlike SEO, where results build gradually, PPC delivers immediate visibility and traffic—perfect for launching new services, promoting special offers, or filling your sales pipeline quickly. If you’re interested in seeing real-world examples of our PPC success, just book a time below and we’ll share case studies tailored to your industry.
These digital advertising strategies help you stay top-of-mind with your ideal customers and reach new audiences with precision. Retargeting is the process of showing ads to people who have already visited your website or interacted with your brand online. For example, if someone browses your “High Volume Injection Molding Services” page but doesn’t fill out a form, retargeting ensures your ads follow them as they visit other sites, reminding them to come back and take action. Geofencing takes targeting a step further by allowing you to draw a virtual boundary around a specific location—like a trade show, competitor’s facility, or even an entire industrial park. When potential customers enter that area with their mobile device, they can be served your ads in real time, making your marketing hyper-relevant. Display ads are the visual banners and graphics you see across websites, news outlets, and apps. They’re a powerful way to build brand awareness and drive traffic by putting your message in front of targeted audiences as they browse the web. Together, these tactics ensure you’re not just waiting for customers to find you—you’re actively reaching out, reminding, and engaging them wherever they are online.
