Venango’s website traffic came exclusively from branded searches, missing out on critical terms like "industrial platen repair."
Our manufacturing-focused keyword research tools identified untapped opportunities in long-tail technical searches.
We created detailed comparison guides (e.g., "rubber vs. wood Platens"), earned .org backlinks, and leveraged Google’s Product Reviews algorithm updates.
$2–4M/year in SEO-driven revenue, including a 12-month partnership with a paper manufacturing conglomerate.
Backlink Authority: All clients gained links from industry-specific .edu, .gov, or trade publication domains.
Google Compliance: Content aligned with EEAT guidelines, ensuring top rankings for competitive search terms.
Revenue Precision: Targeting commercial-intent keywords (e.g., "custom," "near me," "cost") filtered out unqualified traffic.
Venango Machine engaged weCreate after recognizing that its website generated traffic almost exclusively from branded searches, leaving high-value technical terms like industrial platen repair untouched, and competitors capturing critical commercial intent. Our team applied manufacturing-focused keyword research tools to uncover long-tail opportunities tied to platen rebuilding, grinding, and thermal-processing applications that were absent from their content strategy. Once we identified the gaps, we developed an SEO roadmap centered on comparison resources, technical service explainers, and topic clusters that aligned with Google’s Product Reviews and EEAT guidelines to increase trust and authority across highly competitive queries.
To execute this strategy, we produced new content assets such as rubber vs. wood platen comparisons, supporting engineering articles, and landing pages designed specifically for OEMs and industrial buyers. We also secured authoritative backlinks from .edu, .gov, and trade-publication domains, strengthening Venango’s domain trust and accelerating ranking velocity. As a result, the updated content began capturing commercial-intent phrases, including custom, near me, and cost, filtering out unqualified traffic and driving SEO-attributed revenue in the $2–4M annual range. This included a 12-month engagement with a major paper manufacturing conglomerate that originated directly from the content we deployed.
