Not Your Average Pre-Built App.
Prebuilt app solutions are designed to meet the needs of the majority. However, basic app builders are very limited and fall short for businesses that need a more personalized experience for their customers. If your business needs to combine multiple business processes, increase the customer’s e-commerce experience, or create custom software automation, developing a custom mobile app is the right way to go. Check out some of the custom mobile application projects we’ve completed for a number of industries.
Why Make a Custom Mobile App?
If your relationship with your customers extends beyond gathering basic information, you may want to ask yourself: “Would my business benefit from creating a custom mobile app?” If the tasks at hand are more arduous or could benefit from the convenience of having an app on hand — or from some kind of app-exclusive technology — a custom mobile app may be necessary for your business’s success. Often times we speak with a customer who believes the need an app, but they actually just need a custom mobile responsive website. A couple of questions that may help you decide if custom iOS and Android application development is what you need include:
What audience do I expect to interact with my app?
If the audience you are looking to engage is a new audience or a group you haven’t had previous interaction with, then you need to ask yourself first, how will I expose them to my application, and second, what value am I offering to encourage them to download the app? If you are simply looking to sell a product or service that will only require one engagement, then there is likely no reason to have a mobile app.
Is there a reason for my target market to routinely access information on an app?
As much as many of us would like to believe that our customers think about us all the time and want to read everything we post, in most cases, they need one thing from you, and when they receive that item, they want to move on to all of the other needs in their life. If you are offering a solution which someone will need to frequently access as part of their daily or weekly routine, then you may need a mobile application. This isn’t always the case however. Think of a news website. Many visitors come back frequently to read content, but there is really no incentive for someone to go through the work of downloading an app in order to consume the content.
When should you consider developing a mobile app?
When you offer a product service which requires frequent or on-going interaction with a customer, and even more specifically when these offerings require two way interaction. For example a manufacturer we developed an app for sold items which its customer had more than one of. Each of these items required on-going testing and certification, and each were in different locations. The app allowed the end user to track all of the items they owned, to track their certification status, their location, and even incorporated bar code scanning for easy updating in the app. The app also allowed our customer to track the certification status of the items, and let them know when it was time to sell them a new one.
Our Mobile Application Development Process
Creating a Reliable & User-Friendly Backend for IOS and Android
Successful mobile applications need to have a frontend that excites users and functions properly on all devices. But what really makes a mobile app or website application effective in the long-end is creating a reliable backend that clients can easily manage. Our experienced development team succeeds in creating a user-friendly backend by setting up all server environments and producing highly custom APIs for proper functionality. weCreate’s frontend development team is experienced in coding “pixel perfect” user interfaces for applications, matching approved designs as closely as possible. We develop advanced iOS and Android apps, as well as modern web applications in a mobile-first approach, making sure performance is the top priority. Lastly, weCreate installs analytic data codes for proper performance tracking and provides quality assurance testing throughout the project to identify any and all issues prior to launch.
Bring your Ideas to Life with Custom App Development
- Barcode scanning – Shipping, Searching, Lookup, Tracking, Opening a URL
- Uploading/Downloading/Manipulating Photos
- Capturing information from customers
- Managing full complex customer workflows, tailored for the product
- Improving customer relationships and loyalty
- Real-time features like chat/collaborative editing
- Digitizing tasks that would otherwise be manual/physical – ie. physical loyalty cards -> digital rewards account in an app
- Building brand legitimacy
- Informing users of events/offers using push notifications, etc.
- Integrate with other platforms (Instagram, Facebook, Amazon, thousands of options)