Case Study • Manufacturing SEO

SEO for a Custom Wood Door Manufacturer

3X More Qualified RFQs for a Custom Manufacturer Through AEO-Driven SEO

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Campaign SPecs

Client Type

Custom Solid Wood Door Manufacturer

Focus

On-Page SEO & AEO Content

Timeframe

Long-Term Client (12+ Months)

Primary Goal

Increase traffic and high-intent RFQs

TL;DR — Top Level Summary

01. Allegheny Wood Works has realized a 43% YOY increase in clicks and a 58% increase in total impressions in 2026 compared to the same period in 2025.

02. Combined SEO and AEO strategy focused on leveraging Allegheny’s traditional woodworking craftsmanship with modern manufacturing processes that emphasize quality and efficiency.

03. Leads continue to grow with an average 25% increase in qualified RFQs per quarter over the last six quarters

04. Allegheny Wood Works has added equipment, staff, and made additional investments in critical building infrastructure to support increased demand without compromising lead times or final door costs.

The Challenge

Allegheny Wood Works was struggling to gain visibility in organic search and compete with large home improvement chains with regard to inquiries on “custom solid wood doors.” This lack of ranking on critical keywords and services was subsequently not delivering a high volume of qualified leads for custom interior and exterior doors.

weCreate Focused On:

Lack of visibility on short-tail keywords and service differentiators
Addressing the weak inbound lead pipeline
Adjusting reliance on referral inquiries and word-of-mouth
Aligning core Allegheny Wood Works capabilities with customer search intent

Key Pain Points

Lack of optimized content with SEO keywords

Expanding service offerings to include a variety of custom door categories

Incorporating imagery into product pages and SEO blog posts

Increasing competition with big-box home improvement retailers and online shopping

The Solution

Step 01

Create impactful landing pages for custom interior and exterior doors.

Step 02

Support experience and custom capabilities with SEO blog posts.

Step 03

Continual optimization of core product offerings with expanded AEO text sections.

Step 04

Expedite the visitor to the RFQ pipeline by increasing CTAs on pages and blogs.

Performance Visuals

Organic Growth (GSC)

Six-month comparison Organic Search results for Allegheny Wood Works main website show an additional 1,600 clicks, 220,000 impressions, and an average position improvement of 14 points across all tracked keywords

Lead & Conversion Trends

This 90 Day GA4 Comparison shows tangible improvements in key events across tracked metrics, including an 11% improvement in active users, nearly a 12% increase in all events, and a dramatic 43% improvement in key events like contact form fills and RFQs.

The 2 Year Results

-40%

Cut Google Ads Spend/Dependency in nearly half while increasing sales dramatically

+487%

Increase in Conversions/Key Events

+339%

Increase in targeted referral traffic

The combined SEO and AEO efforts in an on-going campaign for Allegheny Wood Works not only drove YOY improvements across tracked metrics, but shows consistent quarter-to-quarter growth that delivered on the KPIs outlined in the project brief. As a result, Allegheny Wood Works has been able to launch a secondary site strictly for exterior wood doors, continues to hire skilled tradespeople from the region, and is approaching the need for second and third shifts to meet growing demand.

weCreate Can Help Your Manufacturing SEO

Are you experiencing the same challenges as Allegheny Wood Works and looking for actionable solutions to drive visibility, traffic, and qualified leads? Please reach out to the weCreate team to schedule anything from a simple website audit to SEO campaigns, new website builds, AI-visibility campaigns, and any of the other digital marketing strategies.

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