Manufacturing SEO & AEO

Manufacturing SEO Services with a team that loves growing industrial companies

Generate the leads you need to grow with a team that understands manufacturing. No ramp-up, no explaining what a tolerance is, no vanity reports.
Top-rated on Clutch
Veteran owned
Over 80% manufacturing clients
manufacturing collage
A few customer highlights
Who We're Right For

Small and mid-sized manufacturers who need an agency that already speaks the language

weCreate works with manufacturers generally between $1 and $50 million in revenue who don't want to teach an agency the basics of manufacturing. For many of our clients, we're their only marketing resource, and they depend on us for their growth.

We deliver.
Probably not a fit if you…
  • Want a 100-person team on your account
  • Need bulk blog content or cheap link packages
  • Expect page-one rankings in 30 days
Manufacturing types we serve

Service providers, OEMs, and everything in between

Our customers include manufacturing and industrial service providers in injection molding, machining, fabrication, metal casting, forming, extrusion, and more. We also serve OEMs that manufacture and sell components and equipment direct to market or through distributors.

Over the past 15 years, we’ve helped manufacturers grow across a wide range of specialties. Take a look at a 3-year snapshot of our MFG clients:
Machining & Tooling
22%
OEMs & Product Manufacturers
18%
Fabrication & Metalwork
15%
Industrial Suppliers
9%
Rubber & Plastic Manufacturing
8%
Electronics
6%
Plating, Coating & Finishing
9%
Metal Casting
8%
Automation & Robotics
5%
Composites
5%
What our customers need

Growth and leads directly attributed to our work

Our customers aren't interested in ambiguous exposure, impressions, or advertising. They get marketing that's highly targeted to their specific buyers and doesn't waste budget on low-impact techniques.

What we report on
  • RFQs and qualified form fills
  • Phone calls from real buyers
  • Pipeline and closed revenue
  • Rankings for the capabilities that make you money
  • Mentions in AI answers (ChatGPT, Gemini, AI Overviews)
What we don't sell you
  • Impressions as a success metric
  • "Brand awareness" with no tie to revenue
  • Traffic for keywords nobody buys from
  • Hundreds of generic blog posts
8,000+
Leads generated
900%
Return on spend
15.8M
Website visits
$25M
Revenue generated
Client results generated in 2026. Based on client averages and past performance; individual outcomes vary.
Nate Wheeler Manufacturing Marketing consultant
Nate Wheeler
Founder & host of Manufacturing Insiders
weCreate at a glance

A team of experts who know your company inside and out

15
years in business, veteran-owned
10+
U.S.-based SEO/AEO, dev, design & content pros
1:1
every customer talks to the founder

We're not a generalist agency. Nate loves talking shop, sharing tips, and brainstorming. If you're looking for a team of 100 working on your project, we're the wrong team. If you're looking for a couple of experts who are fully invested in your success, you've found the right one.

I reviewed the content you guys posted the other day, and I'm pretty sure you know more about us than most of the people that work here!

Mike Burkhart
•
PHB Corporation
•
Die casting
Meet our clients

Manufacturers who'd tell you themselves

"Over the past 6 months we've had over a million dollars worth of inquiries through our website. The weCreate team is the best!"
Troy Custom
Troy Miodus
Custom Engineering Co.
"We added $1.5 Million in new tooling sales in our first year with weCreate."
RK
Rob Kretzmer
Seaway Manufacturing
"If you look at the number of website visits that we get compared to what we were getting before we started the process, it's increased dramatically."
Jon Lake Erie Rubber
Jon Meighan
Lake Erie Rubber
"Nate and his team have significantly improved Ultra Precision Machining's online reach."
Paul Hill
Paul Hill
Ultra Precision Machining
"Our sales have jumped by 75% in the last 6 months because of weCreate's work."
SK
Steve Kraus
Allegheny Wood Works
"Attentive and knows what they are doing with the SEO. Our site has seen dramatic increase in traffic and sales due to their work and knowledge."
Don Bushey
Don Bushey
Lang Specialty Trailers
The Process

How do our manufacturing SEO services work?

01
Your initial inquiry

After you shoot us a message…

Ahem, that was your cue!
Send a message
02
You'll hear back fast

Usually within one business day, but often within a couple of hours.

03
Intro meeting

Nate meets with you virtually to learn about your company, introduce our process, and outline costs and campaign goals.

04
Proposal meeting

You'll review campaign deliverables, expectations, and price, then receive a copy of the proposal to sign.

05
Kickoff

Meet your assigned U.S.-based manufacturing SEO specialist and team. We dig into what drives revenue, who's looking, where they're looking, and who currently shows up there. Then we build the first-quarter plan to overtake those competitors.

Q1 plan
What drives revenue
Who's searching
Where they search
Who ranks now
06 · Every month
Monthly strategy sessions

We review completed work, talk through changes in your business, and plan what's next. We lead the process, so you won't feel like you're carrying the strategic weight.

A real conversation, more or less
I'd like to get more business in the medical space
Most of your competitors working with medical OEMs have ISO 13485. Are we certain we can compete without it?
From there we assess what medical OEMs look for in a manufacturer that isn't certified, or introduce you to a partner who can help with certification.
  • Research the keywords and phrases target buyers actually use
  • Score competition, volume, and profit potential for each
  • Write human-crafted content that needs only a quick review and signoff from you
  • Ship efficiently, because our team writes for a wide range of manufacturers every day
What goes into every campaign

SEO/AEO expertise built for how industrial buyers search

Manufacturing specialization

We know the difference between a contract machinist and an OEM, and we build pages around capabilities, processes, materials, certifications, and applications. That's how engineers and buyers search, so that's how we structure your site.

Technical on-page

Site architecture, indexing, page speed, schema, and internal linking, are handled by a team that also builds manufacturing websites. We fix what stops Google from understanding your capabilities before we write a word.

Local

Many buyers still want a shop within driving distance. We optimize your Google Business Profile, location pages, and regional capability terms so you win "near me" and state-level searches.

AEO

Answer engine optimization gets you cited in ChatGPT, Gemini, Perplexity, and Google's AI Overviews. We write clear, specific, factual content and track how often clients show up in AI answers.

Domain & page-level authority

Authority is built page by page. We strengthen the specific capability pages that drive RFQs, not just the homepage, using industry-relevant sources Google trusts.

Backlink research & acquisition

We find the links your top-ranking competitors already have, then earn placements on industrial directories, trade publications, associations, and .gov sources. We judge links by page-level Trust Flow and topical relevance, not vanity domain scores.

More results we've achieved

Real manufacturers. Real RFQs. Real numbers.

Troy Custom
Fabrication & Metalwork
$2.8M in tracked leads for a custom metal fabricator

Custom Engineering Co. depended on outside sales. We rebuilt the site around high-intent terms like "large-scale metal fabrication," earned niche industrial and .gov backlinks, and secured placements on ThomasNet and Engineering.com.

$2.8M
in tracked organic leads in the last year
$750K
defense contract from a single web inquiry
$500K–$1M+
project inquiries, now inbound
Read the full case study »
Client testimonial

Hear it from Jon at Lake Erie Rubber

Lake Erie Rubber came to us with a non-responsive website, virtually no traffic, and no leads from the web. Within two months of the campaign start, they added $500K a year in new business.

1,300
leads generated
1000%
return on spend
350K
website visits
$5M
revenue generated
Partner network

Domain authority, faster

weCreate has a network of manufacturing directories and platforms that build domain authority and get results faster than starting from zero. Relevant industrial links from day one, not months of cold outreach.

Manufacturing Insiders Podcast

Put your thought leadership on our manufacturing podcast

Manufacturing Insiders features owners, engineers, and operators talking shop. Clients can be featured to share their expertise, which builds credibility and earns content that works for SEO and AI search.

How is manufacturing SEO different from regular SEO?

weCreate

Industrial buyers search by capability, process, material, tolerance, certification, and application, not by brand slogans. Manufacturing SEO structures your site around those terms and measures success in RFQs, not traffic. It also takes someone who understands the difference between a job shop and an OEM to write content an engineer trusts.

How long does it take to see results?

weCreate

Most clients see early movement in rankings and impressions within the first 90 days, with qualified lead growth building over 4 to 12 months. Lake Erie Rubber added $500K a year in new business within two months, but that's faster than typical. Timing depends on your competition, current site, and authority.

What does manufacturing SEO cost?

weCreate

Pricing depends on how competitive your capabilities are and how much content and authority work is needed. Nate outlines costs in the intro meeting so there are no surprises.

Do I need a new website before starting SEO?

weCreate

Not always. We audit your current site first. If it's holding you back (slow, not mobile friendly, or missing capability pages), we'll tell you straight and can build one. We design and develop manufacturing websites in-house.

What is AEO, and do manufacturers need it?

weCreate

Answer engine optimization makes your company show up when buyers ask ChatGPT, Gemini, Perplexity, or Google's AI Overviews for a supplier. Engineers and purchasing managers are already using these tools. Clients like Altran and Lang track dozens to hundreds of AI mentions as part of their reporting.

How do you measure success?

weCreate

RFQs, qualified form fills, phone calls, and revenue tied to organic search. We review these with you in monthly strategy sessions, alongside rankings for the capabilities that drive your profit.

How much of my time does this take?

weCreate

Less than you'd expect. We lead the strategy and write the content. You give us a quick review and signoff, and we'll occasionally ask an engineer or estimator a few questions so the content is accurate.

Let's talk shop

Ready for an agency that understands manufacturers?

You'll get real, actionable insight in our first conversation, or we'll send you a $50 Amazon gift card.

  • Response within one business day, often a couple of hours
  • You talk to Nate, not a sales rep
  • A look at who ranks for your capabilities right now
Nate Wheeler
Nate Wheeler
Owner & manufacturing marketing expert
814.314.9323
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