With the world talking nonstop about AI-this and AI-that, manufacturers and business owners are expected to integrate artificial intelligence into their operations to remain competitive, and now need to know about Answer Engine Optimization for their website. Much like the companies and integrators incorporating robotic arms into a manufacturing plant, weCreate is here to help simplify the strategies and concepts behind AI-centric marketing and help your business start dominating LLM search results through Answer Engine Optimization services.
Book A Free ConsultationThe world is finding any possible avenue to incorporate AI tools and products into daily life, and for manufacturers and OEMs looking to expand their marketing need a reputable company offering answer engine optimization services or AEO. In this rapidly developing and evolving landscape that feels overwhelming, finding a company like weCreate that offers straightforward data-backed AEO marketing services is essential. Let us ease the burden of understanding AEO marketing and help establish top placements for your company in Large Language Models (LLMs) such as ChatGPT, Gemini, Perplexity, Grok, Glaude, and the countless others emerging on what seems to be a daily basis.
With over a decade of experience operating in traditional search engine optimization (SEO) services, Nate Wheeler has remained at the forefront of changing practices and conversations brought about by the emergence of AEO strategies. As these tend to evolve as quickly as the technology does, staying ahead of the curve is half the battle, and Nate excels at providing a clear understanding of what it takes to be successful in both SEO and AEO while generating tangible leads and quote requests.
AEO, GEO, or AI-SEO does not require completely new strategies, techniques, or concepts to begin generating appearances in top LLMs, traffic to your website, and leads. In all honesty, many of the same tactics that produce results for traditional SEO will carry over to AEO efforts. While many of the different LLMs have varying ranking factors, the predominant strategy is to develop well-written content that is supported by research and anticipates the questions and needs of potential customers. While traditional SEO may feel more informative and technical at times, AEO content on service pages or blogs is shifting towards a more conversational approach that encourages AI tools to utilize your content in snippets, AI overviews, and in answers provided directly within the LLM itself.
Many marketing professionals, including Nate Wheeler, envision a future where language models will have a full understanding of the exact criteria that meet search demands and create an interface that allows transactions to take place completely within the LLM. While that future is not yet a full-fledged reality, these LLM tools still need to be able to reference a quality information source that not only answers the primary search query but also expands on this topic and looks to answer any other possible questions that may arise for that topic.
Much like traditional SEO tactics, identifying possible keywords and determining the search intent of possible customers is critical to developing a more advanced AEO strategy. Building out a comprehensive chart that details all page keywords and topics ensures no cross-competition amongst internal pages and creates a robust AEO strategy that not only ranks for things like “custom rubber molding” but takes things a step further and provides answers for any accessory questions related to that core service. The strategy isn’t just to rank for the service, but to develop AEO-tailored content that LLMs use as a resource for answering related questions and trusts your business as an authority on the topic.
Great, now that we’ve identified the keywords and search intent of your clients, it’s time to translate those source materials into detailed, authoritative, and example/experience-supported content for the website. Again, the objective here is not too dissimilar from SEO in that all content should use first-person or real-world examples, sometimes taking the shape of case studies or white papers, and look to answer the search intentwith experience in a conversational structure. This means using content sections like TL:DR (too long didn’t read) summaries, table of contents, FAQs, and short definitions explaining core concepts before supporting those with longer content sections.
Claude and other LLM programs are emphasizing transparency in their answers and want to provide more explanation for “how did you come up with that answer?” Adding logic and reasoning behind the answers encourages the user to trust the provided answers. But how does this translate to AEO services and content on your website? Simple, support written content with citations, Q&A sections, lists, step-by-step instructions, tables, and other more direct structures like content hierarchy (h1s, h2s, etc.). At the heart of this tactic is the basic question, “Am I explaining this topic to the point that someone with no previous experience understands it?” If your content is well-supported and clear, you’re well on your way to building AEO content.
At the end of the day, the content on the page is only half the battle of AEO marketing services. Trust Flow, or the “trustworthiness” of a website based on the quality of backlinks, is a supportive metric that encourages positive ranking of competitive keywords and pages compared to other sites. Authority signals, or backlinks, like features in publications, directory listings, and partnerships, improve the trust flow of your website and have a positive impact on results for organic search and in LLMs. Strong authority signals and backlinks are the foundation upon which all other AEO and SEO services are built.
American manufacturing is experiencing a tremendous surge in demand and popularity, dictating a new wave of marketing tactics and strategies that include AEO. Building website content that helps your business appear in LLMs for searches like, “Who are the top rubber molding companies?” or “Where are the best AS9100 machine shops located?” Our clients have experienced this success first-hand, and many are seeing daily leads arriving from LLMs due to the strong, conversational, and answer-driven content on their websites.
We practice what we preach, and many of the same strategies we’ve implemented in our own marketing success are replicated for manufacturing companies and OEMs.
We analyze your strengths and build content strategies that not only answer common customer questions but also solidify your business as an expert on the subject.
We speak the language of manufacturing and understand core competencies, machining equipment, certifications, inspection services, and unique applications.
We pride ourselves on being integral to the growth of American manufacturing and helping support countless manufacturers and OEMs looking to play their part.
We’ve detailed a sample of our recent AEO/SEO marketing successes to show what our manufacturing clients can come to expect from focusing on AEO websites and supporting content. These examples show consistent growth over time, and we look forward to speaking with you to develop a solution tailored to your specific services.
A long-time client with plenty of success through SEO strategies wanted to find ways to surpass an industry-leading competitor that became omnipresent in AI-overviews and other LLM queries. With a combination of backlink building, AEO content, and optimized keyword strategies, this client was able to transform its presence in AI-search, quickly becoming the go-to resource for rubber molding search queries and hundreds of citations in AI overviews within the next few months.
Competing against big box home improvement stores is an overwhelming challenge, and this custom door manufacturer was struggling to see leads for their American-made products before contracting with weCreate for AEO/SEO marketing services. Now, leads from ChatGPT, Gemini, and Perplexity are occurring daily thanks to a strategy that emphasized quick-hitting value propositions interwoven throughout content that showcased their capabilities and the cost-benefits of choosing custom solid wood doors over the generic options offered by larger retailers.
Another client seeking unique methods to increase visibility in AI-search is a regional restroom and specialty trailer manufacturer. Rather than simply push transaction-focused content to their site, their campaign focused strongly on becoming an industry-leader that provided information resources that helped guide customers through the initial research, purchasing, and post-purchase operational phases of restroom trailers. This campaign has been directly responsible for a dramatic YOY increase in qualified leads coming through ChatGPT, Perplexity, Gemini, and other LLMs.
