Case Study • Manufacturing SEO

SEO & AEO Website Revamp for Custom Transformer Manufacturer

Fast-Tracking Web Presence & Qualified Leads with Consistent Monthly Growth

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Campaign SPecs

Client Type

Custom Transformer, Coil, & Inductor Manufacturer

Focus

On-Page SEO/AEO Service Pages & blogs

Timeframe

12+ Months

Primary Goal

Increase visibility in search and drive RFQs for custom products

TL;DR — Top Level Summary

01. Altran Corp has realized a 58% increase in qualified leads and form fills from Q4 2025 to Q1 2025, with even larger increases from the start of the campaign to now.

02. The combined AEO/SEO efforts have led to over 20 ranked pages, 70+ ranked keywords, and 77 appearances in AI-search over the last several months

03. Visibility, clicks, and key events have all seen noticeable improvements since the start of the campaign, addressing several of the key pain points

04. Altran Corp can now explore adding stock product offerings to the website while further expanding its manufacturing capabilities to meet the evolving demands of customers in the audio, medical, scientific, and other high-performance industries.

The Challenge

Altran Corp. was struggling to establish an online presence for its custom transformer manufacturing services and required someone familiar with their product offerings and differentiators to accurately position them in a competitive market. With no core service pages or supplemental content, the initial challenge was creating SEO/AEO content for these products to create a foothold in search volumes that produced qualified leads.

weCreate Focused On:

Building out detailed, technical, and optimized product pages
Establishing a solid backlink profile through industry-applicable organizations
Clarifying custom capabilities versus off-the-shelf products offered by competitors
Closely aligning Altran’s engineering expertise with the market intent

Key Pain Points

Lack of any meaningful content on the existing website

Driving purchase-ready traffic that produced tangible RFQs

Finding backlinks that support the specific niche of custom transformer manufacturing

Separating Altran Corp. content from an exact-match competitor in the same region

The Solution

Step 01

Create optimized landing pages for custom audio, medical, high-voltage, and other transformers

Step 02

Establish a strong backlink profile that creates immediate domain trust

Step 03

Continual expansion of SEO/AEO content for both products and custom services

Step 04

Closely manage previously built pages and optimize according to search intent

Performance Visuals

Organic Growth (GSC)

Six-month comparison Organic Search results for Altran Corp’s website show +72% in clicks, +164% in impressions, and nearly 300 individual clicks through organic search to the new product pages focused heavily on custom, industry-specific capabilities.

Lead & Conversion Trends

This additional Sitechecker 6-month comparison also shows considerable growth in all tracked metrics, including a 75% increase in both ranked keywords and ranked pages, clearly meeting one of the intended focus points of establishing an internet presence.

The 2 Year Results

+72%

Organic Clicks (6-month comparison)

+164%

Organic Impressions Growth (6 Month Comparison)

+75%

Growth in ranked keywords over the last six months

+58%

Growth in RFQs & Form Fills from Q4 2025 to Q1 2026

The combined SEO and AEO efforts over the last nine months have clearly met the initial KPIs outlined in the project brief. Continual content expansion, backlink building, and optimization through SEO/AEO strategies have established the necessary foothold for Altran in the manufacturing landscape and are directly responsible for the 58% quarterly growth in contact forms and RFQs for custom transformer manufacturing services.

weCreate Can Help Your Manufacturing SEO

Are you experiencing the same challenges as Altran Corp and looking for actionable solutions to drive visibility, traffic, and qualified leads? Please reach out to the weCreate team to schedule anything from a simple website audit to SEO campaigns, new website builds, AI-visibility campaigns, and any of the other digital marketing strategies.

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