Case Study • Manufacturing SEO

Building Quality Lead Pipeline for an American Plastic Injection Molder

Creating Quality Lead Pipeline with Quarterly Growth through SEO/AEO Strategies

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Campaign SPecs

Client Type

Turnkey plastic injection molding manufacturer

Focus

New Website with SEO/AEO Optimized Content

Timeframe

12+ Months

Primary Goal

Establish a quality lead pipeline for end-to-end plastic injection molding projects

TL;DR — Top Level Summary

01. American Plastics quickly established a nationwide online presence for its end-to-end plastic injection molding capabilities and met the initial KPIs for traffic and leads

02. Combined AEO/SEO strategies have positioned American Plastics in a strong position on core keywords that align with qualified lead generation

03. Impressions, clicks, and average keyword position show continued growth and improvements on 6-month comparison times, with over 50% growth/improvement in each

04. American Plastics has been able to expand its personnel and equipment offerings to meet the necessary demand and evolving ISO, UL, and FDA requirements for plastic parts

The Challenge

American Plastics had spent years with a limited website and relied on word-of-mouth referrals to generate new quality leads. They approached weCreate with distinct needs for an expanded website that covered all available services and used SEO/AEO strategies to generate visibility, clicks, and a qualified lead pipeline that aligned with its core capabilities related to end-to-end plastic injection molding capabilities.

weCreate Focused On:

Matching new website pages with core capabilities and value-added services
Establishing a solid backlink profile through industry-applicable organizations
Writing AEO/SEO blog content that attracted industry-specific search results
Incorporating both local and national-reach keywords throughout content pages

Key Pain Points

Single one-page website design that did not illustrate all available capabilities

Relying on word-of-mouth referrals to meet the capacity of available equipment

Visibility in search results for core services and capabilities

Expanding relevance nationwide instead of relying on local Arizona companies

The Solution

Step 01

Build a high-performance website with breakout pages for core services

Step 02

Create a strong backlink profile that establishes domain trust against competition

Step 03

Continual expansion of SEO/AEO blogs for specific industries and qualifications

Step 04

Add supporting case studies that build credibility and trust within Google & AI-search

Performance Visuals

Continued Growth: 6 Month Comparison

Six-month comparison Organic Search results showcase a 57% increase in clicks to the website with a corresponding 59% increase in impressions over a similar period. Average keyword position improved from position 24.8 to nearly half that at 14.6.

YOY Growth in Search Metrics

YOY growth was essential to the client when starting the project, and the Sitechecker dashboard shows tremendous growth over a comparable 28-day period in 2025 vs. 2026. Clicks, impressions, position, ranked keywords, and ranked pages all grew in 12 months.

The 16 Month Results

+72%

Organic Clicks (6 Month Comparison)

+164%

Qualified leads per week versus zero at the start

+75%

Keywords in the top ten of Google search

American Plastics immediately established an online presence for its end-to-end plastic injection molding capabilities, with considerable growth from quarter to quarter and YOY. Due to increased demand through qualified RFQs, American Plastics has been able to expand its reach nationwide and attract more customers interested in end-to-end plastic injection molding solutions. The continued increase in clicks, impressions, and RFQs has allowed them to grow internally by adding both employees and new equipment.

weCreate Can Help Your Manufacturing SEO

Are you experiencing the same challenges as American Plastics and looking for actionable solutions to drive visibility, traffic, and qualified leads? Please reach out to the weCreate team to schedule anything from a simple website audit to SEO campaigns, new website builds, AI-visibility campaigns, and any of the other digital marketing strategies.

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