Case Study • Manufacturing SEO

Expanding Reach & Driving Sales for CNC Equipment & Robotic Part Supplier

Using On-Page & Off-Page SEO to Improve Average Position by 47% & Drive Sales

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Campaign SPecs

Client Type

Supplier of Electronics for CNC Equipment & Robotics

Focus

SEO/AEO Strategies for Core Service & Product Pages

Timeframe

12+ Months

Primary Goal

Enhance content with optimized keywords for core service offerings, product categories, popular brands, and other high-margin individual products

TL;DR — Top Level Summary

01. CNC Tools LLC partnered with weCreate to reduce reliance on inconsistent PPC campaigns and build a more sustainable long-term SEO/AEO strategy for CNC equipment and robotic replacement parts.

02. weCreate identified high-margin product categories, optimized brand and SKU pages, and expanded content targeting CNC drives, motors, robotic components, and replacement electronics.

03. Strategic on-page SEO, AI-friendly product content, and industry-relevant backlinks helped improve average keyword position by 47% while significantly increasing impressions and visibility.

04. Within months, CNC Tools LLC experienced measurable growth in organic traffic, AI-search mentions, product visibility, and online sales from targeted product and category pages.

The Challenge

CNC Tools LLC was hitting a metaphorical wall as far as sales were concerned, and wanted to explore different marketing solutions with more longevity and reliability than PPC advertising. With an extensive catalog of replacement parts, it was challenging to outrank other suppliers or wholesalers with more robust e-commerce solutions. Rebuilding domain authority to compete with competitors and adding optimized content to drive high-margin products to the top of search were immediate priorities.

weCreate Focused On:

Quickly understanding the high-margin opportunities with pre-existing traffic
Adding optimized content to top brands, equipment types, categories, and SKU pages
Establishing authority with high-trust flow backlinks applicable to CNC Tools LLC
Tracking online sales and comparing before and after results

Key Pain Points

Pages with low position due to a lack of content and no clear keyword optimization

Quickly falling behind other competitors in terms of visibility and authority

Maximizing efforts towards high-margin products and related services

Competing against other e-commerce companies using PPC methods

The Solution

Step 01

Clearly identify the products and services that correlate to more revenue

Step 02

Write and publish optimized content that provides long-term visibility in search engines

Step 03

Address pain points with AI-friendly FAQs, content sections, and part specifications

Step 04

Support the CNC Tools domain with industry-specific backlinks to help outrank others

Performance Visuals

Continued Growth: 3 Month YOY Comparison

Three-month year-over-year comparison of Organic Search showcases how early SEO/AEO changes have impacted visibility (+350k impressions), clicks (+25), and position across all keywords, which are approaching page one of results.

Growth of Top Pages in Search

Sitechecker dashboard metrics show how early work in optimizing core product category pages for CNC Tools LLC produced immediate improvements across the board for impressions, clicks, and average position in search results.

The Results

+33%

Revenue growth in month 4 versus month 1 of campaign

+9.8

Improvement of Average Keyword Position for 3 Month YOY Results

+223%

Average Impression Increase to Top Pages in 3 Month Period

+876%

Growth in AI-chat mentions, with over 371 mentions in six months

CNC Tools saw immediate results from the SEO/AEO campaign implemented by weCreate, with increased visibility, traffic, purchases, and additional RFQs all coming through top product categories and brand pages identified in the early stages. Backed by a more robust backlink profile, CNC Tools can now compete with other online shopping retailers and has a more evergreen marketing solution that outlasts expensive and inconsistent PPC strategies.

weCreate Can Help Your Manufacturing SEO

Are you experiencing the same challenges as CNC Tools LLC and looking for actionable solutions to drive visibility, traffic, and qualified leads? Please reach out to the weCreate team to schedule anything from a simple website audit to SEO campaigns, new website builds, AI-visibility campaigns, and any of the other digital marketing strategies.

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