Case Study • Manufacturing SEO

$2.8M in Tracked Leads for a Custom Metal Fabricator Through Industrial SEO & Authority Building

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Campaign SPecs

Client Type

Custom Engineering / Industrial Metal Fabrication

Focus

On-Page SEO, Link Building & Domain Authority

Timeframe

Long-Term Client

Primary Goal

Replace outside sales dependency with inbound web leads for high-value projects

TL;DR — Top Level Summary

01. Custom Engineering generated $2.8M in tracked leads in the last year through organic search, including a $750K defense contract sourced entirely from a web inquiry.

02. A new website design and targeted SEO strategy built around high-value industrial keywords combined with proprietary B2B and .gov backlink acquisition dramatically increased domain authority in a competitive niche.

03. The campaign shifted the company's lead sourcing from expensive outside sales teams to a scalable inbound pipeline capable of attracting $500K–$1M+ project inquiries.

The Challenge

Custom Engineering operated with a minimally functional website and relied entirely on outside sales teams to source large-scale fabrication projects in the $500K–$1M range. Without an organic search presence, the company was invisible to procurement managers, engineers, and government contractors actively searching for qualified fabrication partners.

weCreate Focused On:

Near-zero organic visibility for high-value industrial search terms
Unattractive and unconvincing website user experience and content
Complete dependency on outside sales with no inbound lead channel
Low domain authority preventing competitive rankings against established fabricators
Absence of credible third-party placements in engineering and industrial directories

Key Pain Points

No optimized content targeting large-scale fabrication keywords

Missing presence on critical B2B industrial platforms (ThomasNet, Engineering.com, etc.)

Website not positioned to attract government or defense procurement inquiries

No conversion pathway to move high-intent visitors toward project inquiries

The Solution

Step 01

Audit and optimize the existing website around high-intent industrial terms like "large-scale metal fabrication" and related service differentiators. Design and build a new site.

Step 02

Execute weCreate's proprietary process for acquiring niche industrial and .gov backlinks to rapidly build domain authority.

Step 03

Secure placements on authoritative engineering platforms including ThomasNet and Engineering.com to drive qualified referral traffic.

Step 04

Build out conversion-optimized service pages and CTAs designed to capture high-value project RFQs directly from the website.

The Results

$2.8M

Tracked leads generated through organic search in the last year

$750K

Single defense contract sourced directly from a web inquiry

Replaced

outside sales dependency with a scalable inbound pipeline for $500K–$1M+ projects

The SEO and authority-building campaign for Custom Engineering demonstrated that even companies with minimal web presence can compete for high-value industrial contracts when the right keyword strategy is paired with credible domain authority. By earning placements on platforms that procurement managers and engineers already trust, Custom Engineering became discoverable at exactly the right moment in the buying cycle.

weCreate Can Help Your Manufacturing SEO

Are you experiencing the same challenges as Custom Engineering and looking for actionable solutions to drive visibility, traffic, and qualified leads? Please reach out to the weCreate team to schedule anything from a simple website audit to SEO campaigns, new website builds, AI-visibility campaigns, and any of the other digital marketing strategies we offer.

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