Case Study • Manufacturing SEO

Expanding Search Visibility & Ranking for Geometric Design & Technology, Inc.

Building a Custom Website that Improved Clicks by 154% YOY & Impressions by 166%
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Campaign SPecs
Client Type
Geometric Dimensioning & Tolerancing Quality Control Company
Focus
New Custom Website with On-Going SEO/AEO Services
Timeframe
12+ Months
Primary Goal
Build a strong website that highlights core services and supports GD&T’s relevant experience with industry-specific blog posts and highly technical content

TL;DR — Top Level Summary

01.  GD&T partnered with weCreate to transform a limited single-page website into a comprehensive SEO/AEO-driven platform focused on geometric dimensioning, tolerancing, and precision quality control services.
02.  weCreate developed optimized service pages, technical blog content, and case studies designed to demonstrate real-world expertise and improve visibility across highly specialized manufacturing industries.
03.  Strategic content development, technical SEO, and authoritative backlinks helped GD&T improve keyword rankings, increase industry visibility, and establish stronger credibility with both Google and AI-driven search platforms.
04.  Since launch, GD&T has experienced substantial growth in clicks, impressions, ranked keywords, and qualified RFQs, helping position the company as a trusted quality control and inspection partner for manufacturers nationwide.

The Challenge

GD&T had been through multiple websites and marketing companies in the last several years, none of which seemed to understand how to market their service offerings correctly. When they approached weCreate, the goal was to clearly illustrate how their geometric dimensioning and tolerancing quality control services were critical to high-volume manufacturing operations throughout the country. The initial challenges were upgrading from a one-page website design with no content to a fully-formed custom website with optimized service pages and supporting technical blogs that addressed the pain points of their target audience.

weCreate Focused On:
  • Building out a custom website with adequate service pages and optimized content
  • Creating a strong backlink profile through related organizations like AVS & RFQUSA
  • Supporting services with hands-on case studies and other technically detailed content
  • Continually leveraging past work into impactful content that drives traffic and RFQs
Key Pain Points
Single-page website with no real content or optimization present
Finding a marketing company that understands its service offerings and target market
Writing captivating content that demonstrates E-E-A-T to Google and AI
Identifying ways to stand out in a competitive and technically dense market

The Solution

Step 01
Conduct client interviews and kick-off calls to understand their service offerings
Step 02
Write SEO/AEO content that supports technical expertise and industry relevance
Step 03
Use case studies to demonstrate experience, expertise, and authority to Google
Step 04
Build a comprehensive backlink profile that positions GD&T ahead of competitors

Performance Visuals

Continued Growth: 6 Month Comparison
Six-month comparison in Search Console shows consistent monthly growth, with the most recent period showing 54% growth in clicks, 40% growth in impressions, and an average keyword position that improved by 20 points, rising to 15.8.
28-Day YOY Comparison
Sitechecker dashboard YOY results paint a similar picture, showcasing how far GD&T has come since launching the site in 2025. With 152% more clicks, 169% more impressions, 45 more ranked keywords, and an average position pushing for the first page of results.

The Results

+23.9
Improvement of Average Keyword Position for 28-Day YOY Comparison
+152%
Click improvement in 28-day YOY period (April 2025 vs April 2026)
45
Number of new ranked keywords added to the website in YOY comparison
GD&T went from a single-page website struggling to find a footing to an SEO-powered lead-generating machine entrenched in search results for key industries. The combination of skilled optimizations with technical supporting content made GD&T an easy recommendation for Google and AI for anyone seeking reliable geometric dimensioning and tolerancing quality control services.

weCreate Can Help Your Manufacturing SEO

Are you experiencing the same challenges as GD&T and looking for actionable solutions to drive visibility, traffic, and qualified leads? Please reach out to the weCreate team to schedule anything from a simple website audit to SEO campaigns, new website builds, AI-visibility campaigns, and any of the other digital marketing strategies.