Case Study • Manufacturing SEO

Capitalizing on Booming Local Growth for AS9100 Machine Shop in Florida

Driving +100% Improvement in Clicks, Impressions, & RFQs for AS9100 Machining

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Campaign SPecs

Client Type

AS9100 CNC Machine Shop in Florida

Focus

Expanding Capabilities, Industry-Focus, & Optimized Case Studies

Timeframe

12+ Months

Primary Goal

Promoting AS9100 Machining Capabilities to Local & National Companies

TL;DR — Top Level Summary

01. Ultra Precision Machining partnered with weCreate to improve visibility for AS9100 machining services and capture more qualified aerospace and defense manufacturing leads in Florida’s growing Space Coast region.

02. weCreate restructured the website, optimized local and national SEO/AEO content, and expanded technical capability information to better position Ultra Precision for high-performance machining projects and specialty alloy applications.

03. Strategic keyword targeting, industry-focused content, and authoritative manufacturing backlinks helped improve rankings, increase impressions, and strengthen visibility for aerospace, defense, and precision CNC machining searches.

04. Since launching the optimization campaign, Ultra Precision has experienced substantial growth in qualified RFQs, keyword positioning, and organic traffic, helping establish the company as a trusted AS9100 machine shop for complex machining projects nationwide.

The Challenge

Ultra Precision Machining was experiencing challenges all too familiar to weCreate, in that they were more than capable of completing the job, but struggling to establish a reliable lead source that kept their equipment running. As an AS9100 CNC machine shop in the heart of a booming “space coast” area in Florida, Ultra Precision reached out to weCreate, intending to improve their website to establish local dominance for aerospace and defense machining. What they didn’t expect was to generate a steady influx of qualified leads from national clients that has allowed them to expand equipment and service offerings to meet new demands.

weCreate Focused On:

Restructuring the existing website pages for optimized keywords and positioning
Adding impactful equipment lists, tolerancing charts, and capability statements
Optimizing for local SEO and national relevance on short-tail machining keywords
Identifying powerful machining organization backlinks, like NTMA, to build trust flow

Key Pain Points

The existing website lacked proper structure, hierarchy, and keyword optimization

Addressing local SEO while maintaining relevance for nationwide search

Clearly demonstrating value-added capabilities in an increasingly competitive market

Identifying opportunities for challenging machining and applications for unique alloys

The Solution

Step 01

Restructuring website structure to create clear services, capabilities, and relevance

Step 02

Updating applicable page meta areas to optimize for local SEO

Step 03

Detailing technical capabilities for high-performance applications and specialty materials

Step 04

Reinforcing AS9100-certification experience for influx of aerospace machining jobs

Performance Visuals

6 Month Extended Organic Search Results

6 Month extended look at organic search shows continual growth, with impressions growing by 38% and clicks improved by 28%. This increase in traffic has an equivalent 25% average increase in viable RFQs reaching the Ultra Precision sales team each quarter.

3 Month YOY Improvements

The YOY comparison for the last three months shows even more drastic improvements, with visibility growing by 87% to key pages related to AS9100 machining, Florida machining company, and other aerospace or defense-related queries.

The Results

+25%

Average Growth in Leads per Quarter Since Campaign Started

+87%

Impression Growth in 3-month YOY Comparison

+21

Average Keyword Position Improvement YOY

+107

Number of Qualified Q1 + Q4 Leads for Applicable Machining Services

Ultra Precision went from a qualified machine shop on the outside looking in at a regional aerospace and defense machining boom, to a leading AS9100 space coast machine shop. With 5-axis capabilities for precision machining, experience with unique heat-resistant super alloys, and other advanced experience, all supported through SEO/AEO campaigns on on-going optimizations, Ultra Precision is in a place where it can expect to see consistent growth in quality leads that align with its expertise and offer the best chances at high-margin machining jobs.

weCreate Can Help Your Manufacturing SEO

Are you experiencing the same challenges as Ultra Machining and looking for actionable solutions to drive visibility, traffic, and qualified leads? Please reach out to the weCreate team to schedule anything from a simple website audit to SEO campaigns, new website builds, AI-visibility campaigns, and any of the other digital marketing strategies.

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