Custom Engineering

Website Design and Marketing for an Industrial Fabricator

The Problem

Custom Engineering had minimally functional website, relying entirely on outside sales teams to source $500k–$1M projects.

Why They Chose weCreate

Our proprietary process for acquiring industrial niche and .gov backlinks (critical for B2B manufacturing) convinced them we could build domain authority faster than competitors.

How We Solved It

We optimized content around terms like "large-scale metal fabrication" and earned placements on engineering hubs like ThomasNet and Engineering.com.

The Result

$2.8M in tracked leads in the last year , including a $750 k defense contract from a web inquiry.

Backlink Authority: All clients gained links from industry-specific .edu, .gov, or trade publication domains.

Google Compliance: Content aligned with EEAT guidelines, ensuring top rankings for competitive search terms.

Revenue Precision: Targeting commercial-intent keywords (e.g., "custom," "near me," "cost") filtered out unqualified traffic.

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Project Summary

weCreate undertook a website design project for Custom Engineering in Erie, PA, crafting a tailored online platform that reflects the company’s unique identity and effectively showcases its engineering services. The custom website not only enhances user experience but also provides visitors with comprehensive information about Custom Engineering’s capabilities and expertise. In tandem with the website development, weCreate implemented strategic search engine optimization (SEO) techniques to optimize online visibility for Custom Engineering. This effort aimed to elevate the company’s digital presence, ensuring that potential clients in Erie, PA, and beyond easily discover and engage with Custom Engineering’s specialized engineering solutions. Through a seamless integration of custom web design and targeted SEO strategies, weCreate has played a pivotal role in enhancing Custom Engineering’s online representation and promoting its engineering services to a broader audience.

Services Included:
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Digital Marketing
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SEO
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Graphic Design
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Hosting
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Website Development
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Content Writing
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Website Design
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Logo Design & Branding
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